What Happens at B2S
Backpacks + Supplies
Every student walks out with a backpack pre-loaded with grade-appropriate supplies — notebooks, pencils, folders, calculators. Stocked for day one.
Free Haircuts
A barber and stylist village. Every kid gets the first cut of the school year — fresh, free, and yours.
Health Screenings
Partner-led basic health checks: vision, dental, blood pressure. Resources to follow up at no cost.
Food + Hydration
Hot meals, snacks, and water for the whole family. Nobody leaves hungry.
Resource Tables
60+ community partners on-site: LAUSD enrollment, immunizations, library cards, summer programming, mental health, legal aid.
Music + Programming
DJs, local performers, and a kids' carnival. A festival, not a giveaway line. Designed with dignity at every touchpoint.
Seven Years of B2S
Six years. 18,550+ backpacks.
Every August, IBTU transforms community spaces into school-readiness hubs where thousands of families access backpacks, school supplies, uniforms, health screenings, haircuts, food, and partner resources.
The Back 2 School Festival has grown from a single site to a multi-city operation across Los Angeles, now in its seventh year. In 2025, the festival expanded to three locations — Baldwin Hills Crenshaw Plaza, Venice Beach, and Crenshaw High School — distributing thousands of backpacks plus 100 laptops. This is not a handout. This is the first day of a year-long relationship.
Put Your Name
on the Work
Six years. 18,550+ backpacks. 17,500+ families. Sponsoring B2S is not a logo on a banner — it's your name attached to the most trusted community event in Los Angeles.
Tier 1 — Title Partners
You are the headline. Solo visibility across every channel — dedicated social posts, individual story features, press release inclusion, and a recap video that lives on IBTU's platforms year-round.
Day One
$50,00020'×30' PrimeLogo on ALL materials. Homepage logo + link. Solo social post + 2 reshares. 3 story features. Email header logo. 2 on-site mentions. Recap video. Solo metrics report. Press release quote. The biggest stage at the biggest event.
Champion
$25,00020'×30'Logo on most materials. Tier 1 website banner. Solo social post. 2 story features. Email body logo. 1 on-site mention. Recap video. Group metrics. Press release name.
Tier 2 — Impact Sponsors
Visible, recognized, and woven into the fabric of the festival. Mid-size booth in a high-traffic area. You are part of the story families experience on the ground.
Catalyst
$15,00010'×20'Logo grouped on most materials. Tier 2 website banner. Solo carousel frame. 1 grouped story. Tier 2 email inclusion.
Fam
$10,00010'×20'Logo grouped on some materials. Tier 2 website banner. Solo carousel frame. Grouped story slide. Tier 2 email.
Tier 3 — Community Sponsors
Every dollar counts and every partner matters. The entry point for businesses and organizations that want to be part of something real — and that plan to come back bigger next year.
Ally
$5,00010'×10'Logo on banner. Tier 3 website listing. Group carousel frame. Tier 3 story + email.
Giver
$2,50010'×10'Logo on banner. Tier 3 website listing. Group social post. Tier 3 story + email.
Backer
$1,00010'×10'Listed on materials. Tier 3 website. Group social post. Listed in story + email.
One Day. One Stop.
Everything A Family Needs.
B2S is purpose-driven — access, equity, joy. We're curating mission-aligned vendors and service partners: healthcare, dental, civic services, electeds, resource providers, community orgs bringing high-impact activations for students and families.
Set Up
Where People Are
Local businesses, food vendors, health providers, and community organizations — your booth puts you face-to-face with thousands of families. Direct access to your community, not a trade show. Nonprofit and community-org vendors: booth fee waived. Just note it on the application.
Tabling
$1506ft table + 2 chairsTable, chairs, assigned area. Basic listing on event materials.
Standard Booth
$25010'×10'Booth space, event map listing, group social mention.
Large Booth
$35010'×20'Double booth space, event map listing, group social mention, priority placement.
Vendor requirements: 2 Certificates of Insurance (COI) + signed liability waiver. Sent automatically after application.
Volunteer
Aug 1
Pick a shift — load-in, service station, or guest flow. Bring a team if you can. We'll build a station around you.
Pick a Shift →$7 Stocks
a Backpack
The math is simple. 5,000 of us at $7 each. Send the link to seven friends. Watch what we build.
Give $7 →Community
is the
Infrastructure.
We listen. We build. We stay.
Designed with dignity.